Success Stories: Iyia Liu
Iyia Liu is a serial entrepreneur who first built a name for herself in ecommerce with brands like Waist Trainer and Luxe Fitness, and within eight years she launched and scaled multiple multi-million dollar businesses in different industries.
This innovative NZ businesswoman knows how to leverage the power of social media to skyrocket success, and her focus now is to help others realise their entrepreneurial dreams.
Learn more about this Boss Babe's inspiring journey below.
Iyia Liu is a serial entrepreneur who first built a name for herself in ecommerce with brands like Waist Trainer and Luxe Fitness, and within eight years she launched and scaled multiple multi-million dollar businesses in different industries.
This innovative NZ businesswoman knows how to leverage the power of social media to skyrocket success, and her focus now is to help others realise their entrepreneurial dreams.
Learn more about this Boss Babe's inspiring journey below.
Early Life and Entrepreneurial Success
Iyia's entrepreneurial path began with some small ventures, but it was when she spontaneously launched Waist Trainer, a brand focused on body-shaping products, that she truly found her stride. She simply sourced a small amount of a product that she had found useful herself, and with strategic use of social media marketing, particularly leveraging platforms like Instagram, she managed to catapult awareness and desire for her brand in a short space of time. One of her standout moves was buying an Instagram post from Kylie Jenner, which led to a massive spike in sales and helped Waist Trainer become a global sensation.
Iyia's ability to use influencers effectively set her apart, as she understood that social media could drive direct sales, build brand awareness, and create a sense of aspiration for customers. This digital-first approach proved invaluable and a key driver to her success.
Iyia's entrepreneurial path began with some small ventures, but it was when she spontaneously launched Waist Trainer, a brand focused on body-shaping products, that she truly found her stride. She simply sourced a small amount of a product that she had found useful herself, and with strategic use of social media marketing, particularly leveraging platforms like Instagram, she managed to catapult awareness and desire for her brand in a short space of time. One of her standout moves was buying an Instagram post from Kylie Jenner, which led to a massive spike in sales and helped Waist Trainer become a global sensation.
Iyia's ability to use influencers effectively set her apart, as she understood that social media could drive direct sales, build brand awareness, and create a sense of aspiration for customers. This digital-first approach proved invaluable and a key driver to her success.
Ecommerce Brands and Aspiring Others
Following the success of Waist Trainer, Iyia expanded into other industries. This e-commerce queen built several more successful brands, including Luxe Fitness, Celebration Box, Tidal Hair, and digital marketing agency Explosion Social which have collectively sold over $30 million worth of products & services.She eventually sold her most successful business, but building on this momentum, she launched Make It Happen, a platform designed to help aspiring entrepreneurs navigate the challenges of starting and scaling their businesses. Through personalised coaching, online courses, and mentorship, Iyia is helping others follow in her footsteps.
Following the success of Waist Trainer, Iyia expanded into other industries. This e-commerce queen built several more successful brands, including Luxe Fitness, Celebration Box, Tidal Hair, and digital marketing agency Explosion Social which have collectively sold over $30 million worth of products & services.
She eventually sold her most successful business, but building on this momentum, she launched Make It Happen, a platform designed to help aspiring entrepreneurs navigate the challenges of starting and scaling their businesses. Through personalised coaching, online courses, and mentorship, Iyia is helping others follow in her footsteps.
Boss Babes on HayU
With all the viral attention she was attracting, Iyia landed a call from Warner Bros to star in the reality show Boss Babes on HayU, giving an entertaining look behind-the-scenes look at her entrepreneurial life. The show, which focuses on powerful female entrepreneurs and also stars her best friend, showcases Iyia’s business acumen and her ability to inspire others to achieve their own dreams to create the lifestyle they want for themselves.
With all the viral attention she was attracting, Iyia landed a call from Warner Bros to star in the reality show Boss Babes on HayU, giving an entertaining look behind-the-scenes look at her entrepreneurial life. The show, which focuses on powerful female entrepreneurs and also stars her best friend, showcases Iyia’s business acumen and her ability to inspire others to achieve their own dreams to create the lifestyle they want for themselves.
Making it Happen
Today, Iyia Liu is a popular influencer, business coach, and social media expert. She continues to help others realise their entrepreneurial potential with Make It Happen, while using her platform to encourage women to pursue their dreams. Through her highly effective strategies and relentless drive, Iyia is proving that success in business is about more than just products — it's about building a brand, leveraging digital marketing, and inspiring others along the way.
Today, Iyia Liu is a popular influencer, business coach, and social media expert. She continues to help others realise their entrepreneurial potential with Make It Happen, while using her platform to encourage women to pursue their dreams. Through her highly effective strategies and relentless drive, Iyia is proving that success in business is about more than just products — it's about building a brand, leveraging digital marketing, and inspiring others along the way.
Want to learn some of Iyia's social media strategies live in person, along with other game-changers?
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