Insights from AI Meets Social Media with John Lee
Missed John Lee's LIVE webinar on supercharging your social strategy with AI? Below are some key take-outs that will help your business get more awareness, leads, and sales by harnessing the latest strategies and AI tools.
If you'd like to watch the whole webinar, the replay (including an incredible offer from John) is available for a limited time - click HERE.
If you'd like to watch the whole webinar, the replay (including an incredible offer from John) is available for a limited time - click HERE.
Your Mission: Make More Money with AI
When it comes to business, as John Lee likes to put it, "the best known beats the best".
So whatever business you may be in, it's those who can capture the most attention that will ultimately dominate their competition. And you can bet that those capturing the most attention on socials are making use of AI - because the tools we have available today can save so much time, money and effort that used to go into social media marketing.
Getting more clients and making more money through social platforms is a basic set of steps:
1) Increase (at least double) your exposure with social media - because the higher reach you have, the more clients you'll get
2) Drive those people to your online product shop / service page
3) Make more conversions = make more money
John says that once you've built a high profile, you can make even more money by charging more, but small players in most industries can expect to make at last an extra $5-10k a month just by ramping up their socials.
The Marketing Matrix
There are four types of marketing you can focus on:
Free leads - organic marketing via your social accounts
Paid leads - pay to get millions of views without followers
Affiliate leads - give incentives for others to sell your product to their audience
Partnership leads - cross-promote and sell through complementary businesses
Most businesses should be leveraging their organic social content as much as possible for free leads by giving something away, and creating lots of content that attracts views.
However, if you don't have a large following you can also give something away for free via paid ads on social platforms, reaching hundred of thousands of people. For example, a common one is that you can capture potential clients' email names and email addresses via a form when they download a free ebook, relevant to what you sell. This builds your marketing database so that you can send offers, and create more conversions.
When it comes to your content strategy on socials, John has some handy acronyms to guide you.
When it comes to your content strategy on socials, John has some handy acronyms to guide you.
TLC is a formula to remember for driving sales.
TLC =
Traffic
Leads
Conversion
FLYGTI helps you remember where to post your content.
FLYGTI =
FLYGTI =
Facebook
LinkedIn
YouTube
Google
Twitter &
Instagram.
YouTube
Twitter &
Instagram.
You should be posting content to all of these social platforms for the best reach - essentially, a compounded marketing approach.
The WAV formula guides you on the types of content to post:
The WAV formula guides you on the types of content to post:
WAV =
Written
Audio
Video
Creating all this regular content may seem like a lot of extra work, especially for small businesses with a small following. But that's where the beauty of AI comes in. Many of the best AI tools available at our fingertips today didn't exist last year - technology is changing the way we do business at a rapid pace, and you can reach people who don't even follow you.
What's really cool is that even if you don't currently have a business making you more extra money online, AI tools makes it super easy and quick to start one.
John gave us more insights into just some of what you can do.
ChatGPT content strategy
Use a prompt in ChatGPT to create an informative article relevant to your business and your audience (or target audience if you don't have a following). Once you have a long form article, you can then continue to use prompts to create shorter form pieces of content
i.e. "Create a summary of this article for a facebook post".
You can then repeat the process using prompts catering to the different social platforms until you have a piece of content suited to each, across FLYGTI. Remember to create different types of WAV content - written, audio and visual.
Simultaneous live streams
Want to take it a step further? John revealed that he's conducted live streams using several phones at the same time, each with a different social account going live, to effectively multiply his audience exposure across all platforms simultaneously.
Beat the algorithms
To get the best exposure on your socials, you need to approach it as a creator mindful of how users consume - because users get served content according to algorithms. One way to beat the algorithms is with reels.
A little trick to get get more people to watch is by not completing the sentences... i.e. the video cuts off. Viewers wanting the last bit of info tend to repeat the reel, watching again thinking that it somehow stalled...and then these extra views makes the reel more popular and your video gets shown to even more people. And of course, if they're really keen to know more then they can click through.
Don't want to show your face on socials? No problem. If not your face, show your business or your product - these are all options for content, and AI can even step in with an avatar of you.
Put Your AI Avatar to work
If you're not confident talking to camera, don't be afraid to try using an amazing app like HeyGen to create a realistic video avatar of yourself, which can speak for you (yes, in YOUR voice!) to present content.
Then, to continue the process of compound marketing (using the same content across platforms for compounded reach) you can use other AI tools to edit your video into short form clips.
Create a Membership
Want recurring revenue? Create a membership base, providing content via subscription.
AI-driven tools like SamCart make it easy. You can quickly set up a product and have a paid monthly or annual membership in place, with pages to provide the content you create (video presentations, decks, e-books etc) with AI tools.
That was just a portion of the valuable insights from John Lee. If you'd like to watch his whole webinar, the replay (including an incredible offer from John) is available for a limited time - click HERE.
For more webinars or to be in the room at one of our upcoming events, check out the SR Australia Events page.
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